Donor Development

Donor Development

Gifts That Can Keep on Giving: Valuing Third-Party Donors

Continuing The Conversation: July 2017

These days, a confluence of issues I’m passionate about come together around peer-to-peer fundraising. There’s embracing technology, encouraging greater diversity, and always, doing more to build relationships with donors. Each time you get a donor by way of another donor, you’re receiving a double gift: a contribution, and an introduction to an individual who has […]

Keys to Keeping Recurring Donors

Continuing The Conversation: November 2014

In this season of giving thanks, remember your recurring donors. Those individuals truly are your nonprofit’s partners. Their ongoing support – even when a monthly donation is four figures, including cents – is vital. Why the shout-out for recurring donors? Like any relationship that feels secure, recurring donors can be taken for granted. Not intentionally, […]

Retiring the Tin Cup

Continuing The Conversation: December 2013

It’s mid-December and the annual end-of-year “ask” is well in progress. Virtually every cause is reminding donors that it’s still around and in need of support. The approach can be overwhelming, with a multitude of letters and emails asking – sometimes, what seems like begging, or worse, badgering – individuals to give. I’m not saying […]