Assess your mission and vision to identify who your organization is, what you do and why you do it. Review your mission regularly to keep it fresh, relevant to donors and reflecting your expression of values.
FUND DEVELOPMENT PLAN
Set goals that promote growth and create ownership among the entire organization. Know where you stand related to where you want to be, with clear priorities and timelines.
CASE FOR SUPPORT
Organize information, people's thinking and how they speak about your nonprofit to develop a persuasive argument for support. Make your case a compelling story that moves teller and listener.
Define the processes and methods for measuring progress in meeting your funding goals. How you manage your goals is key to assessing and communicating your organization's success.
Develop strong relationships with your donors through constant communication to deepen their connection to your organization. Engage with donors, get them involved, ask them what they think and always thank them.
Use words, images and mediums to make donors the center of your messaging. Develop materials that tap donors' emotions and inspire them to stay connected to your organization.
Educate staff, volunteers and board members in fundraising, attracting new donors, building existing relationships and promoting events. Customize training to specific needs and circumstances.
Clarify the roles, responsibilities and expectations of the board around fundraising. Identify achievable goals and activities for each board member and ensure participation in the fund development plan.
Focus on the most important aspects of defining, managing, improving and increasing the impact of your programs and services. Building relationships is the engine that moves your organization forward.