Read My Guest Blog on Inside Philanthropy
I’m delighted to share my blog on Inside Philanthropy, for development professionals.
Here are a few lines to whet your interest, then follow the link to The Risks and Rewards of a Signature Event (Inside Philanthropy is subscription based, but visitors get free views.) Please comment on the site or send comments to me on twitter, LinkedIn or via email.
With year-end success so important, the tendency with fundraising is to play it safe. Stick with what’s familiar. Follow the usual pattern of appeals. So when an organization takes a risk, it’s worth noting. For Astor, between the program focus and funding choices, a previously fun but underwhelming event rocketed to signature status.
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